The Beginning
Look, I'll be straight with you - this place didn't start with some grand business plan or investor pitch deck.
Back in 2019, I was training out of a warehouse space in East Van with maybe six people who'd show up at 6 AM. We had some kettlebells, a couple of heavy bags I'd hung myself, and honestly? That's where the magic started happening. People weren't just getting fit - they were finding something they didn't know they had in them.
I'd spent years competing in MMA circuits across Canada and training with some incredible coaches who taught me that real strength isn't about looking good in a mirror. It's about what you can actually DO when things get tough. After my last fight in 2018, I knew I wanted to pass that forward.
By 2021, we'd outgrown three different spaces. The community kept growing - not because of fancy marketing, but because people got results and they told their friends. That's still how most of our members find us today.
When we opened the Burrard Street facility in 2023, it felt surreal. But walking in every morning and seeing people push through workouts they thought were impossible three months ago? That never gets old.
